Ch-11(Marketing Management)

                                             

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Try to solve this puzzle based on the Marketing mix: CLICK HERE

Worksheet on the topic Price: CLICK HERE

Check your knowledge of Marketing Mix: CLICK HERE

Concept-based MCQ with answers: CLICK HERE

Check the infographic explaining Marketing Management philosophies/concepts: CLICK HERE

Direct Questions

Introduction

1.     What is the market?

2.     What is marketing?

3. Is marketing a pre-production or post-production activity? How?

3.     State the pillars of marketing.-5

4.     What are the features of marketing-4?

5.     What is the difference between Need and want?

6.     Exchange is referred to as the essence of marketing. Why?

7.     For any exchange to occur, what conditions are to be satisfied?

8. Explain 5 marketing philosophies and differentiate between them on 4 bases

9. Explain the Functions of marketing -12.

10. What is the marketing mix, and discuss its elements? CLICK HERE

Product

1.     What is the product

2.    The concept of product relates not only to the physical product but also extended product. How?

3.     What do you mean by Product mix

4.     Explain three elements of the Product mix

5.     Define Branding

7.     Explain Brand, Brand name, Brand Mark and Trademark.

9.     What are the characteristics of a good brand name-7?

10.  Explain 3 Advantages of Branding to the customers and 4 Advantages of Branding to the marketer.

11. Define Packaging and explain three levels of Packaging with examples

12. Why has packaging become important?-4

13. What are the functions of Packaging? -4

13. Explain how Packaging acts as a silent salesman.

14. Define Labelling

15. Name 12 things that are normally mentioned on the labels of the products

16.  Draw the label of a shampoo bottle

17. “Labels perform important functions in marketing of products” How? -5

Place

1.     What do you mean by Physical distribution /Physical distribution mix/ Place mix?

2.     What are the two major decisions relating to the Physical distribution mix?

3.     What do you mean by Channels of Distribution?

4.     Name and draw different types of channels of Distribution. Give one example each

5.     Give 4 examples of direct channels.

6.     Explain four components of Physical distribution

7.     The firm has to strike a balance between the cost of warehousing and the level of customer service. How?

8. The firm has to strike a balance between the cost of inventory and the level of customer service. How?

Price

1.     Define Price?        

2.     What is Price Mix?

3.     Explain six factors affecting the determination of the price of a product.

4.     Explain four Pricing objectives.

Promotion

1.     What do you mean by promotion?

2.     What do you mean by the promotion mix?

3.     Define advertising.

4.     Discuss the features of advertising.-3

5.     Define personal selling.

6.     Discuss  features of personal selling-2

7. Define Sales Promotion.

8. Name 2 sales promotion techniques, each for customers, middlemen and salesmen 

9. Define Public Relations.

10. Businesses need to maintain good relationships with customers, the Public, consumer activist groups and Middlemen. How?

Check the video below to see practical examples of three levels of Packaging

Check the video on the topic of designing labels 

Check the video of Objections to Advertising

Sales Promotion Techniques