Topics to be done from NCERT Book (normally not covered in most
of reference books)
QUESTIONS
- What is market ?
- What can be marketed?
- Who is the marketer?
- Can buyer be the marketer?
- In marketing, product is a mixture of tangible and intangible attributes. How?
- “From customer’s pint of view, product is bundle of utilities. “In light of this statement, explain three types of utilities or benefits offered by product.
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